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(Two chapters)
(Commentary throughout)
(Study questions throughout)
From “How Apple Does It”, Time (10/24/05): “Ask Apple CEO Steve Jobs about [cool stuff], and he’ll tell you an instructive little story. Call it the Parable of the Concept Car. ‘Here’s what you find at a lot of companies,’ he says, kicking back in a conference room at Apple’s gleaming white Silicon Valley headquarters, [...]
