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mooks
Next Entries »What’s the strategy?
Thursday, January 25th, 2007Concerts of Prayer wants more. Katie Sweeting sent the following question in response to the prayer summit. My response is an incomplete thought. … We need your help to fill in the blanks. Please offer insights and feedback in the comments section. You did an absolutely wonderful job with the prayer time. It was informative [...]
The Christian Post reports on Mooks and Midriffs
Thursday, January 25th, 2007CP: You talk about media being vital in reaching our youth today. It is important to speak their language to be able to reach them. Yet, among all the material that is found, for instance on the internet, how do you get them to look at Christian material rather than all the things they normally [...]
Mooks, Midriffs, Myspace & More 2
Tuesday, January 23rd, 2007Mooks, Midriffs, Myspace and More: Engaging a Plugged-in Generation Corporate profiteers produce and market media for a target youth audience they call mooks and midriffs — caricatures that exploit adolescent insecurities and hormones — a strategy described as “grabbing below the belt and reaching for their wallets.” The result: average teens now consume digital media [...]
Mooks, Midriffs, Myspace and More
Monday, January 22nd, 2007I’m off to the Pastors Prayer Summit, where I’ll be facilitating a prayer block tonight around youth and youth culture issues, and then a breakout session tomorrow. Last year’s breakout was standing room only in the room they assigned, with about 80 people attending, and many asked if it was recorded. So this year they [...]
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