• Cultivating Character and Competence // Changing Communities and Culture

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    “My friends are tastemakers”

    Thursday, February 3rd, 2005

    Huh? Did you know the latest, greatest rage among marketers is to entice you to buy their brands by outfitting ordinary “cool kids” in them — not just athletes and celebrities anymore — for free? The NY Post calls it: a new kind of advertising phenomenon – one that goes beyond more established methods like [...]