Welcome to the professional website and personal weblog of Jeremy Del Rio. Whether you're a client, friend, or curious onlooker, please don't stay a spectator. Engage the conversation. Your contributions matter here.
commerce
Let’s get viral
Tuesday, April 19th, 2005What do Hush Puppies shoes and declining crime in East New York have in common? More importantly, why should we care? According to Malcolm Gladwell in The Tipping Point, they’re both “textbook examples of epidemics in action,” and epidemics are what make “the unexpected become expected, where radical change is more than a possibility …. [...]
“My friends are tastemakers”
Thursday, February 3rd, 2005Huh? Did you know the latest, greatest rage among marketers is to entice you to buy their brands by outfitting ordinary “cool kids” in them — not just athletes and celebrities anymore — for free? The NY Post calls it: a new kind of advertising phenomenon – one that goes beyond more established methods like [...]
“This is a nontraditional course.”
Thursday, January 27th, 2005So begins the course description for the Urban Community Development class I’m teaching this semester at Alliance Theological Seminary. It continues: “Equal parts graduate seminar, academic laboratory, and clinical practicum, our overriding goal will be to understand and apply strategic leadership principles in a real-world, urban community development context. While exploring the evolution of community [...]
Evangelism 101, Hip Hop Style
Friday, December 31st, 2004I helped a friend move yesterday, along with a crew of seven teenage boys. They’re all great kids from God-fearing, evangelical families. They’re all actively involved in a local church youth group, and most, if not all, attended Christian elementary and middle schools. One of the boys’ parents are pastors of a leading church in [...]
The X Factor – Redefining a Generation for Xmas
Friday, December 10th, 2004“Scrooge has gotten younger. The new face of the famously stingy foil is no longer old or crotchety. According to the Center on Philanthropy at Indiana University, Generation Xers – roughly those of us 23-39 years old – are the new misers. … “The Scrooge of Charles Dickens’ timeless classic doesn’t remain greedy forever. Haunted [...]