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Live Blogging Reload NYC, Part 1a
By Jeremy | September 29, 2007
Corporate profiteers produce and market media for a target youth audience they call mooks and midriffs  caricatures that exploit adolescent insecurities and hormones  a strategy described as “grabbing below the belt and reaching for their wallets.†The result: average teens now consume digital media for 72 hours each week and increasingly digest that media online in what the New York Times calls, “Websites Without Rules.†This workshop will: 1) Expose the strategy behind mooks and midriffs; 2) Examine the rise of “Websites Without Rules†and ministry opportunities they create; and 3) Explore ways to engage this plugged-in generation.
Topics: culture, midriffs, mooks, reload, UYWI, youth ministry | No Comments »
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