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    Blogging NOC07: More Mookish Behavior by MTV

    By Jeremy | November 9, 2007

    Flying to San Diego to give the "Mooks, Midriffs, Myspace & More" seminar at the National Outreach Convention, a scene on a new MTV show caught my eye (thanks to JetBlue). A college-aged guy was getting his genitals waxed on camera, in front of a mixed group of guys and girls who relished in his agony. The show was "Shot of Love with Tila Tequila," a Myspace celebrity with more than 2 million Myspace friends, self-described as a "bisexual freak." The dating show pits 8 lesbians and 8 straight men in a competition to win Tila's heart. Here's the description from the show's website:
    Tila Tequila has racked up more than 2 million MySpace friends but still hasn't found "the one". Now, she's ready to do anything to find him -- or her! This self-proclaimed "bisexual freak" has had her heart broken by men and women and she's tired of being alone. With our help, she's inviting 16 luscious lesbians and 16 sexy straight guys over to her place for A Shot of Love With Tila Tequila. Yes, it's time for Tila to unfurl her freak flag and find true love.
    "Shot of Love" just became Exhibit A for those who think "Mooks and Midriffs" is a dated marketing ploy (watch Merchants of Cool on PBS.org). Tila is the consummate midriff flaunting sexuality and wax boy finds himself stuck in permanent adolescence. Meanwhile MTV continues to syphon off its share of the $187 billion teen spending market for corporate parent Viacom, this time exploiting celebrity generated online.

    Topics: culture, merchants of cool, midriffs, mooks, mtv, noc07, youth | 4 Comments »

    4 Responses to “Blogging NOC07: More Mookish Behavior by MTV”

    1. C Brooks Says:
      November 9th, 2007 at 5:33 pm

      Very well written J. Sounds kinda gross!

    2. john Liotti Says:
      November 9th, 2007 at 9:30 pm

      saw the show for a minute on MTV… was pretty repulsed.

    3. Max Says:
      November 12th, 2007 at 2:53 pm

      What male in their right mind would… oh, that’s right – never mind.

    4. Chris Says:
      November 16th, 2007 at 2:22 pm

      What I find interesting in this is the fact that someone could go from relative obscurity to national celebrity based solely on the phenomenon of online social networking. Much like the McDonalds Chicken McNuggets commercial filmed in Chicago and put on YouTube that got picked up by corporate, I think this is an indicator of this online generation’s critical mass.