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Give us your Black Sheep
By Jeremy | June 26, 2008
Brad Bird, Academy Award-winning director of The Incredibles and Ratatouille, on spurring innovation at Pixar:
I said, “Give us the black sheep. I want artists who are frustrated. I want the ones who have another way of doing things that nobody’s listening to. Give us all the guys who are probably headed out the door.” A lot of them were malcontents because they saw different ways of doing things, but there was little opportunity to try them, since the established way was working very, very well. We gave the black sheep a chance to prove their theories, and we changed the way a number of things are done here.
More of Bird’s insights on innovation (from McKinsey Quarterly) here. HT: Charlie Wear.
Topics: brad bird, creativity, innovation, pixar, quotes |
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